Limitation of Liability.
Under no circumstances shall publisher be liable to Client or any third party for direct, incidental, consequential, special, or exemplary damages (even if advised of the possibility of such damages), arising from this agreement or the
advertisement run for Client, such as, but not limited to, content supplied by Publisher, the advertisement itself, loss of revenue or anticipated profits or lost business, costs of delay, or liabilities to third parties arising from any
source.
Publisher disclaims any and all representations and warranties, including any regarding merchantability, fitness for particular purposes, suitability, compliance with laws, quality, or otherwise with respect to the Publisher Web site.
In no event shall Publisher be liable in any way for an amount greater than the payment from Client to Publisher under Section 2 above.
Publisher would not have entered into this Agreement but for the limitations contained in this Section 4.
The Client will indemnify, hold harmless and defend the Publisher and its directors, officers, employees, contractors, and agents from and against any action, claim, demand or liability, including reasonable attorneys' fees, arising out
of or based upon: (i) the actions or omissions of the Client or its directors, officers, employees, and agents; (ii) the Advertisement itself; and (iii) activities that take place at the advertised event, if any. If this Agreement is
for an event sponsorship or vendor, the terms in (iii) do not apply. Publisher will have the right to participate in the defense of any such claim through counsel of its own choosing.